Actinia has officially introduced Gaja Prestor as the new face of the brand, marking the beginning of a unique collaboration that combines luxury mobility with the energy of one of Slovenia’s most recognizable young artists. To announce this partnership, we produced a dedicated campaign, including both video and photography, designed to present Gaja as the ambassador of Actinia.
The campaign’s goal was to inform the public of this collaboration and position Gaja as a symbol of Actinia’s values: style, exclusivity, and premium lifestyle. Through striking visuals and a cinematic narrative, we showcased the synergy between Gaja’s distinctive personality and the Actinia brand identity.
This marks the start of a long-term collaboration aimed at strengthening Actinia’s image, expanding brand awareness, and connecting with a broader audience through a blend of luxury experiences and cultural influence.
The key challenge was introducing a new brand face in a way that felt authentic, aspirational, and aligned with Actinia’s ultra-luxury positioning. Gaja Prestor is a well-known artist with her own strong identity, so the campaign needed to merge her world with Actinia’s without diluting either. Another challenge was to create content that would resonate across different audiences — from existing Actinia clients who expect exclusivity, to new followers drawn by Gaja’s cultural influence.
We approached this by developing a campaign rooted in synergy: pairing cinematic video storytelling with striking photography that elevates both Gaja and the Actinia brand. The creative direction focused on balance — presenting Gaja not only as a celebrity, but as a natural extension of Actinia’s lifestyle. Every element of the campaign — from visual tone to messaging — was designed to highlight luxury, individuality, and a sense of cultural relevance.
The campaign successfully introduced Gaja Prestor as the new face of Actinia, creating strong visibility and engagement across digital channels. The collaboration generated a wave of interest, not only among Actinia’s existing clientele but also within Gaja’s audience, expanding the brand’s reach to a younger and culturally connected demographic.
The visual and narrative consistency reinforced Actinia’s positioning as a luxury lifestyle brand, while Gaja’s involvement added authenticity, relevance, and aspirational value. As a result, Actinia strengthened brand awareness, built deeper emotional resonance with its community, and established a foundation for future activations with Gaja as a long-term ambassador.
